Are you ready to protect your future and save £2,000 a month?
If the last few years have taught us anything, it’s that securing your salon is vital for a successful future.
Taking deposits can reduce last-minute cancellations and no-show appointments by up to 90%.
We know that throughout the industry no-shows and last-minute cancellations are a real issue that affects everyone, costing the average salon £2,000 a month.
Trying to fill last-minute slots is stressful and it’s hard not to take it personally.
But there is a solution.
Be confident in yourself
We know there’s been some stigma around deposits but a lot of the reasons why business owners are scared to take them come from a place of anxiety and don’t hold true.
It’s easy to think that because you work closely with your clients and build strong relationships with them that asking for a deposit implies you don’t trust them, which certainly isn’t the case. You might worry that if you ask a client for a deposit they’re going to be offended or it’ll push them away and they’ll find another salon, one that doesn’t take deposits.
But neither of these reasons are true. Instead, all a deposit does is provide an extra level of security to your business; if the last few years have taught us anything, it’s that securing your salon is vital for a successful future.
It’s also important to remember that your clients come to you because of the fantastic services you offer.
You’re already well aware of the strong relationships you have with your clients and the trust they have in you.
Why your clients won’t leave…
To many, a salon offers so much more than the services on the menu.
How we look and present ourselves to the world is a key part of our identity and finding the right salon that we can trust with our image is incredibly important.
No client wants to lose a good stylist or therapist so it’s a relationship they’ll make sure they nurture. Asking for a deposit won’t affect this relationship or stop clients from receiving that perfect salon experience. The only reason a client will find another salon would be if they have a poor service or experience with you.
Often, when clients are told the reasons for needing to take deposits, they’re happy to pay them and if they don’t it could suggest they don’t respect your time or appreciate the dedication it takes to run your business.
We believe deposits shouldn’t hold so much stigma especially when you consider how often we use deposits in other parts of our day-to-day lives. We’re happy to pay deposits to secure a table at our favourite restaurant or to pay towards a hotel when we’re booking some well-deserved time away so why shouldn’t it be the same when booking an appointment at the salon?
Wave goodbye to last minute cancellations
As the cost of living rises and high street businesses begin to suffer protecting your income is vital for your survival. Although we can’t assume the financial situation of our clients we know that most of them are still willing to pay the same amounts for treatments, even when times are tough. During the 2008-2009 recession spending on hair and beauty treatments continued to rise and despite the current cost of living crisis, consumers are estimated to spend £3.1 billion on hair and beauty treatments in the run-up to Christmas this year.
When deposits won’t affect your client’s loyalty, are easy to implement and give you back £2,000 a month, it makes sense to start taking the steps today to protect your salon and your future.