Robert Smith

Co-founder & Chief Commercial Officer, Slick

Robert Smith is a co-founder of Slick and its Chief Commercial Officer. Before Slick he spent his career on the brand side of beauty, in marketing and product roles at L'Oréal and Philips. That's where he first heard salon owners describe the same two problems over and over: empty columns and clients who don't turn up. Slick came out of those conversations, and it now runs about 10,000 hair and beauty businesses. He writes about what salon software actually costs owners, and about the fees the industry would rather not itemize.

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Latest articles

Slick branded booking feature: customize colors, fonts, logos and buttons so the booking page matches your salon's brand
August 10, 2026
Coming this Fall 2026 to Slick

AI Voice, Branded Booking, Your Own Website and More! Here's what we're building to fix the frustrations you've shared about missed bookings and admin overload,

Close-up of a person's hands typing a text message on a smartphone
July 22, 2026
Why Your Salon Software Charges You for Every Text (And Why That's Backwards)

Most salon software charges per text or sells SMS credits. See what reminders and marketing texts really cost per year, and how Slick keeps them free.

Slick card reader, tablet and phone taking a payment on a marble salon counter
July 22, 2026
The Salon Fee You Feel on Every Single Swipe

Most salon software takes a flat 2.6% of every card. See what the swipe fee really costs per year, and how Slick's 2.1% in-person rate keeps more of it.

Two women talking in a salon reception area, with a laptop open on the desk
December 31, 2025
Fill January. On Us.

We're putting £100k behind our partners to help fill diaries during the quietest month of the year

Slick email campaign builder showing a salon newsletter, with 25 bookings received and £1,593 revenue generated
December 22, 2025
Email Marketing Launch

Something exciting is landing in your inbox (and yes, it’ll help fill your diary)

The Chancellor holding up the red Budget box on Downing Street
November 26, 2025
Autumn 2025 Budget Explained

What you need to know about the budget & what it means for you

Paper contract torn in half
September 1, 2025
Introducing Switch & Save

How Salon Owners Can Break Free from Contracts and Upgrade Their Software Today

Santa in sunglasses and a stylist's apron, holding scissors and a comb
September 1, 2025
Christmas Booking Checklist

3 tips for your best Xmas ever

"Future of hairdressing" title graphic on abstract colored shapes
July 14, 2025
The future of hairdressing: how salons need help

Get the lowdown on the British Beauty Council report on hairdressing to secure your future

Hairstylist cutting a client's blonde hair in a bright salon with exposed brick walls
June 10, 2025
5 Steps for moving to a self employed business model

Making the move to Self Employed? Here's what you need to know!

Making Tax Digital logo
June 1, 2025
📢 Big Tax Changes Coming: What Pros Need to Know!

What self-employed sole traders need to know NOW

Sta Studios logo
April 4, 2025
Why Stā Studios chose SlickPay

Samantha Cusick explains why she keeps her chair renters separate from her business

Diagram of a £55 client payment split automatically: £30 to the business owner and £25 (£20 commission plus a £5 tip) to the self-employed staff member
March 14, 2025
Automating Chair Renter Commissions

Chair Renters: Save time and clean up your books!

Two people smiling and pointing at a tablet that shows the Slick calendar
February 27, 2025
Top 3 Tips To Bossing 2025

Samantha Cusick shares the strategies she uses to grow her businesses

Glass tip jar full of coins and bills on a wooden counter
November 13, 2024
Tax evasion & tipping

Staff taking cash out of the till for tips? Watch out as HMRC is cracking down

"Autumn Budget Checklist 2024" graphic with a calculator and the Slick logo
October 30, 2024
Autumn Budget 2024: How Slick Can Help

Summary of the changes that affect you and how Slick can help you boost profits

Busy salon floor with stylists working on clients at mirrored stations
October 23, 2024
Managing a Co-working or Self Employed salon

Learn how Slick has been built for co-working spaces and chair renters

Graphic that reads "Law Change: The Employment (Allocation of Tips) Act 2023" over a tip jar
July 1, 2024
The Employment (Allocation of Tips) Act 2023: Are you ready?

New laws for salon owners on tipping & how Slick can help you stay compliant

Card terminals, receipt rolls and a laptop on a salon desk
June 1, 2024
Worried about self employed and tax?

SlickPay has been designed for chair renters. Easy payments which keeps your books tidy

Numero Dix Hair Salon logo
March 1, 2024
How Numero Dix increased their bookings

Hear how Kerry grew her business with less staff all thanks to Slick

Slick calendar showing a day of color-coded appointments for each stylist
February 22, 2024
How to choose salon software?

How to choose the right software for you and avoid hidden costs

Close-up of an HM Revenue & Customs stamp
November 28, 2023
Disguised Employment: Are you falling into the trap?

Avoid a painful HMRC investigation by following these guidelines

Salon receptionist with a tablet, smiling at a client across the front desk
May 20, 2023
3 winning commission structures

Get expert advice on the best commission and pay structure for your hairdressing, beauty or barbering business.

Smiling manager talking with an employee in a one-on-one meeting
April 1, 2023
How to run a staff appraisal

Salon HR is important for staff retention. Our guide will give you the top tips from salon HR experts.

Two stylists blow-drying clients' hair in a salon with a plant wall
March 25, 2023
Top 5 tips on motivating staff

Here are 5 top Salon HR tips that you can use in your salon to keep staff happy and motivated.

Woman waving on a video call on a laptop screen
March 21, 2023
Why working with a Business Coach is the smart move

Supercharge your business and take control by booking your free, monthly 1-2-1 with your Business Coach!

Hands holding a tablet that shows a Slick marketing results dashboard
March 7, 2023
Marketing offers guaranteed to fill a diary

Boost your diary and get clients booked back in with targeted and affordable marketing

Card payment terminal buried under a pile of paper receipt rolls
March 2, 2023
Slick's mission to end paper receipts

More than 11 billion paper receipts are printed each year. Slick is committed to move to a paperless society.

Numero Dix hair salon storefront, with cherry blossom trees outside
February 14, 2023
How SlickPay makes my life as a business owner easier

Hear how Kerry at Numero Dix in Campbeltown took control by switching her payments to SlickPay.

Smiling hairstylist holding up a phone and making a peace sign in a salon
January 25, 2023
Introducing SlickPay: giving you the gift of time and control

In partnership with Stripe we have launched SlickPay. A card machine that talks to your Slick diary.

Peterpenny's salon storefront in London, with a blue awning
January 19, 2023
Peterpenny's London - why a marketplace didn't work for us

Ditching the marketplace has helped Peterpennys take control and save thousands of pounds!

Two salon owners laughing together while they look at a laptop
November 16, 2022
Growing your business with dedicated support

Find out why we’ve introduced a more personal 1-2-1 touch for all our salons 💜 #slickfamily

Hands holding a tablet that shows a Slick sales report with a bar chart
October 13, 2022
Are you ready to protect your future and save £2,000 a month?

If the last few years have taught us anything, it’s that securing your salon is vital for a successful future.

Laptop screen showing the Client Tags feature in Slick
September 13, 2022
Promoting inclusivity & diversity in your salon

The key to satisfied clients isn’t just providing a great service, it’s creating an inclusive experience for them too.

Smiling stylist applying color to a client's hair
August 9, 2022
The secret tip from successful salons

Find out what top salons are doing to let them earn £4k more than you a month!

Hairdresser cutting a model's red hair on stage at a live event
July 29, 2022
Simon Townley x Slick: A Guide to Tackling Rising Costs

We spoke to celebrity hairstylist and salon owner Simon Townley to find out how he is tackling rising costs.

Slick 90-day money-back guarantee badge
July 14, 2022
Introducing Slick's Money Back Guarantee

We are confident that if you use Slick as it should be, you’ll make your money back and more!

Smiling salon receptionist talking with a client across the front desk
June 11, 2022
Reducing salon no-shows and last minute cancellations

Are no-shows losing you thousands of £££ a year? Read this blog to get the top tips and action plan.

Stylist taking a photo of a client's finished blonde waves on a smartphone
May 25, 2022
Marketing 101 with Catalina, Slick’s Content Manager

Marketing is vital for your business and you could be holding your business if you’re not doing it!

Woman in an orange T-shirt looking up thoughtfully, with her hand on her chin
April 18, 2022
Marketplaces: what is the real cost of 'free software'?

Is ‘free software’ actually free and how much commission are you potentially paying?

Salon Instagram profile with a "Book now" button, next to the text "Supercharge your Instagram" and the Slick logo
April 10, 2022
Instagram's Book Now button that makes you stand out

Instagram's Book Now Button makes it even easier for clients to book!

Woman looking anxious and biting her nails while she holds her phone
March 30, 2022
A safety net for human error

Human error can lead to awkward confusion between clients and your salon staff.

Stylist sectioning a client's dark curly hair with clips
March 13, 2022
Should salons just accept no-shows?

We talk tactics on how we can earn you an extra £7k a year.

Phone showing an automated appointment reminder text from a salon
February 26, 2022
Why it’s time to say ‘NO” to clients who no-show!

Let’s wave goodbye to the costly no-show for good!

Salon owner at a desktop computer, looking at the Slick appointment calendar
February 14, 2022
Can software revolutionise your salon?

We're lifting the the lid on how software can revolutionise your salon.

Hand holding a phone that shows a salon's Slick online booking page
January 5, 2022
How can online booking benefit your salon?

The benefits for the salon are huge. Clients can book online in a few simple steps, filing those last minute empty chairs, while you spend time doing what you love.

Person using a laptop open on the Google homepage, next to a cup of coffee
December 20, 2021
Google My Business and Salon Reviews

75% of customers use search to find a local business & client reviews are key.

Hands holding a smartphone that shows a salon booking calendar
December 8, 2021
Get the most out of online booking

We look at simple steps that are proven to increase bookings and revenue.