Robert Smith
Co-founder & Chief Commercial Officer, Slick
Robert Smith is a co-founder of Slick and its Chief Commercial Officer. Before Slick he spent his career on the brand side of beauty, in marketing and product roles at L'Oréal and Philips. That's where he first heard salon owners describe the same two problems over and over: empty columns and clients who don't turn up. Slick came out of those conversations, and it now runs about 10,000 hair and beauty businesses. He writes about what salon software actually costs owners, and about the fees the industry would rather not itemise.
LinkedInLatest articles
AI Voice, Branded Booking, Your Own Website and More! Here's what we're building to fix the frustrations you've shared about missed bookings and admin overload,
Some salon software charges per text or leaves SMS out of the plan. See what reminders really cost per year, and how Slick keeps them free and two-way.
UK salon card rates look low, but the extras beneath the headline are the real cost. See what the swipe fee really costs, and how Slick keeps it transparent.
Your salon stores client data. MFA keeps it safe. And it works exactly like the banking apps you already use — no extra hassle, just peace of mind
We're putting £100k behind our partners to help fill diaries during the quietest month of the year
Something exciting is landing in your inbox (and yes, it’ll help fill your diary)
What you need to know about the budget & what it means for you
.jpeg)
We speak to our CCO and marketing expert Rob Smith about why now is the time to invest to grow.
How Salon Owners Can Break Free from Contracts and Upgrade Their Software Today
Get the lowdown on the British Beauty Council report on hairdressing to secure your future
Making the move to Self Employed? Here's what you need to know!
What self-employed sole traders need to know NOW
Samantha Cusick explains why she keeps her chair renters separate from her business
Chair Renters: Save time and clean up your books!
Samantha Cusick shares the strategies she uses to grow her businesses
Staff taking cash out of the till for tips? Watch out as HMRC is cracking down
Summary of the changes that affect you and how Slick can help you boost profits
Learn how Slick has been built for co-working spaces and chair renters
New laws for salon owners on tipping & how Slick can help you stay compliant
SlickPay has been designed for chair renters. Easy payments which keeps your books tidy
Hear how Kerry grew her business with less staff all thanks to Slick
How to choose the right software for you and avoid hidden costs
Avoid a painful HMRC investigation by following these guidelines
Get expert advice on the best commission and pay structure for your hairdressing, beauty or barbering business.
.png)
Salon HR is important for staff retention. Our guide will give you the top tips from salon HR experts.
_1.jpeg)
Here are 5 top Salon HR tips that you can use in your salon to keep staff happy and motivated.
%2520(1).png)
Supercharge your business and take control by booking your free, monthly 1-2-1 with your Business Coach!
_1.jpeg)
Boost your diary and get clients booked back in with targeted and affordable marketing
.png)
More than 11 billion paper receipts are printed each year. Slick is committed to move to a paperless society.
Hear how Kerry at Numero Dix in Campbeltown took control by switching her payments to SlickPay.
.png)
In partnership with Stripe we have launched SlickPay. A card machine that talks to your Slick diary.
.jpeg)
Ditching the marketplace has helped Peterpennys take control and save thousands of pounds!
.jpeg)
Find out why we’ve introduced a more personal 1-2-1 touch for all our salons 💜 #slickfamily
.jpeg)
If the last few years have taught us anything, it’s that securing your salon is vital for a successful future.
The key to satisfied clients isn’t just providing a great service, it’s creating an inclusive experience for them too.
.jpeg)
Find out what top salons are doing to let them earn £4k more than you a month!
%2520(1).png)
This blog post will help you make sure you take deposits correctly.
We spoke to celebrity hairstylist and salon owner Simon Townley to find out how he is tackling rising costs.
We are confident that if you use Slick as it should be, you’ll make your money back and more!
.jpeg)
Are no-shows losing you thousands of £££ a year? Read this blog to get the top tips and action plan.
Marketing is vital for your business and you could be holding your business if you’re not doing it!
%2520(1).png)
Is ‘free software’ actually free and how much commission are you potentially paying?
Instagram's Book Now Button makes it even easier for clients to book!
.png)
Human error can lead to awkward confusion between clients and your salon staff.
.png)
We talk tactics on how we can earn you an extra £7k a year.
.png)
Let’s wave goodbye to the costly no-show for good!
.jpeg)
We're lifting the the lid on how software can revolutionise your salon.
.jpeg)
The benefits for the salon are huge. Clients can book online in a few simple steps, filing those last minute empty chairs, while you spend time doing what you love.
75% of customers use search to find a local business & client reviews are key.
We look at simple steps that are proven to increase bookings and revenue.